HR Technology / Recruitment · Vietnam · 2023
CareerBuilder: Finding the Right Match Has Never Been Easier
AKA Digital partnered with Netcore to help CareerBuilder Vietnam build a smarter candidate engagement engine — using personalised automation to match job seekers with the right opportunities at scale.
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The Challenge
CareerBuilder Vietnam faced a challenge common to marketplace platforms: millions of candidates and thousands of job listings, but low activation and poor matching engagement. Generic email blasts were being ignored. The platform needed a way to personalise at scale.
Our Approach
Working with Netcore's customer engagement platform, AKA Digital built behavioural segmentation models that tracked job seeker activity and preferences in real time. Automated journeys were deployed across email, push notifications, and in-app messaging — each personalised to the candidate's career stage and interests.
The Outcome
CareerBuilder saw significant improvements in candidate activation rates and job application completions, establishing a repeatable personalisation engine that scales as their user base grows.
Technologies Used
AKA Digital Solutions Deployed
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