Solution
CRM & Marketing Automation
Automate. Personalise. Convert.
Build intelligent customer journeys that engage at every touchpoint. From lead scoring to lifecycle automation, we implement and manage the platforms that turn data into revenue.
Our Process
How We Deliver Results
Discovery & Strategy
We audit your current stack, define objectives, and build a tailored MarTech roadmap aligned with your business goals and budget.
Implementation & Integration
Our certified team handles full platform setup, data integration, and team training — fast, structured, and without disrupting operations.
Optimise & Scale
We monitor, test, and continuously improve performance — reporting clearly on what's working and scaling what drives results.
Key Benefits
What you get with AKA Digital
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checkUnified customer profiles across all channels
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checkAutomated lifecycle marketing journeys
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checkLead scoring and sales pipeline acceleration
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checkOmnichannel campaign orchestration
Use Cases
Who we help
- bolt E-commerce abandoned cart recovery
- bolt Financial product cross-sell sequences
- bolt SaaS onboarding drip campaigns
- bolt Loyalty programme re-engagement
Data Silos
Customer data trapped across 5–12 disconnected tools — CRM, analytics, email, SMS — with no unified view.
Fragmented Journeys
Inconsistent messages across email, SMS, push, and retargeting erode trust and confuse customers.
Wasted Spend
Generic blasts drain budget with high unsubscribe rates and poor conversion — automation without intelligence.
High Churn
Without lifecycle automation, valuable customers churn silently — with no trigger to re-engage them in time.
The Problem
The Hidden Cost of Disconnected MarTech
Most brands lose up to 40% of their marketing ROI because their CRM, analytics, and automation tools don't talk to each other. The data is there — the activation layer is broken.
- 80% of MarTech features go unused — even after full deployment
- Generic campaigns produce 3× higher unsubscribe rates
- Churn prevention requires real-time signals — not weekly batch reports
Our Methodology
A Data-First CRM Strategy
We don't just set up tools. We engineer a scalable ecosystem — orchestrated through CRMMind, AKA Digital's proprietary CRM automation stack — where data flows seamlessly from capture to conversion.
Unified Customer Profile (CDP)
Implementing mParticle or Netcore CDP to create a single source of truth for every user — cross-device, cross-channel, real-time.
Deep Behavioural Insights
Leveraging Mixpanel to understand why users convert or churn — with granular event tracking, funnel analysis, and cohort retention.
Lifecycle Automation
Deploying CleverTap, MoEngage, or Netcore for predictive omnichannel orchestration — triggered by real behaviour, not batch schedules.
Continuous Optimisation
A/B testing, cohort analysis, and revenue attribution feedback loops that ensure your strategy evolves with your customers — and every campaign improves the next.
Customer Lifecycle
5 Key Stages of the CRM Customer Journey
A data-driven ecommerce brand responds to real behaviour at every lifecycle stage — with the right message, channel, and timing to maximise lifetime value.
Awareness & Acquisition
First touchpoint — paid ad, organic search, or KOL referral. Visitor lands on site or app.
First Purchase
Prospect converts. Welcome series, order confirmation, and loyalty enrolment trigger automatically.
Engagement & Retention
Cart abandonment recovery, browse triggers, personalised recommendations, loyalty rewards.
Upsell & Cross-Sell
High-CLV customers receive AI-driven product bundles, tier upgrade offers, and cross-category promotions.
Win-Back & Advocacy
AI detects churn risk. Win-back email + SMS activates. Loyal customers become brand advocates.
Channels Activated Across the Journey
What We Deliver
Full-Spectrum CRM & Automation Capabilities
Omnichannel Orchestration
Seamlessly transition users between Email, SMS, WhatsApp, Push, and In-App based on real-time behaviour — not static schedules.
Real-Time Personalisation
Serve every customer a unique experience based on their real-time behaviour, purchase history, CLV tier, and predicted next action.
Lifecycle Automation
Sophisticated "always-on" flows for onboarding, activation, retention, and win-back — running 24/7 without manual intervention.
Predictive Segmentation
Dynamic segments built on RFM scoring, churn probability, CLV tiers, and custom behavioural signals — updated in real time.
Send-Time Intelligence
ML-powered send-time optimisation reaches each individual at the exact moment they're most likely to engage — maximising open rates.
Revenue Attribution
Close the loop between campaigns and revenue. Know exactly which journey step drove which conversion — down to the dollar.
Get Your CRM Maturity Audit
Find out exactly where your tech stack is leaking revenue. Our experts will perform a deep dive into your current setup and deliver a prioritised action plan.
Results in Action
CRM & Automation in Action
FE Credit
Vietnam · 2022
Driving Customer Lifecycle Value Through Marketing Automation
Vietjet Air
Vietnam · 2023
Leverage Zero & First-Party Data to Grow at Scale
SOJO Hotel
Vietnam · 2024
Cutting OTA Dependency with CRM Automation and Direct Booking Growth
Ready to get started?
Talk to our team about implementing CRM Automation for your business.
Book a Consultation