Financial Services
FE Credit: Driving Customer Lifecycle Value Through Marketing Automation
How FE Credit leveraged data-driven marketing automation to increase customer engagement and reduce churn across their consumer lending portfolio in Vietnam.
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Financial Services
How FE Credit leveraged data-driven marketing automation to increase customer engagement and reduce churn across their consumer lending portfolio in Vietnam.
Aviation / Travel
AKA Digital helped Vietjet Air unlock the full value of their customer data — building a first-party data strategy that reduced dependency on third-party cookies while dramatically improving campaign performance.
Hospitality
AKA Digital deployed a CRM automation and personalised SMS strategy for SOJO Hotel — driving an 85% increase in direct bookings, reducing OTA commission costs by 40%, and lifting average booking value through AI-powered conversational flows.
HR Technology / Recruitment
AKA Digital partnered with Netcore to help CareerBuilder Vietnam build a smarter candidate engagement engine — using personalised automation to match job seekers with the right opportunities at scale.
B2B Technology
AKA Digital built a unified regional performance marketing framework for Dynabook (Toshiba) — targeting business decision-makers across Singapore, Malaysia, Vietnam, Thailand, and the Philippines through programmatic media, AI-powered audience targeting, retargeting, and new product launch campaigns.
Luxury Automotive
AKA Digital helped Ferrari Singapore (Ital Auto Pte Ltd) reach ultra-high-net-worth prospects through a precision Facebook advertising and mobile geo-targeting campaign — delivering 152% of the traffic KPI at 25% cost savings against a competitive benchmark.
FMCG / Personal Care
AKA Digital deployed a first-of-its-kind audio + programmatic campaign for Diana Cool Fresh — combining Spotify Audio Ads with precision DV360 display to reach 5 million Vietnamese women during their highest-receptivity daily moments.
Finance / Events
AKA Digital executed a precision Digital Out-of-Home (DOOH) campaign for the Financial Magnates Summit — deploying premium screen formats across Singapore's central business district to reach finance professionals, institutional traders, and high-net-worth investors ahead of the flagship event.
Food & Beverage / QSR
AKA Digital managed a large-scale influencer marketing programme for Lotteria Vietnam — orchestrating KOL campaigns across Instagram, TikTok, and YouTube to drive brand love and in-store footfall among Gen Z consumers.
FMCG / Dairy & Nutrition
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Food & Beverage / Specialty Coffee
AKA Digital activated a KOL-first social strategy for Highland Coffee — positioning the brand at the centre of Vietnam's thriving specialty coffee movement through authentic creator partnerships and TikTok-native content that drove new customer discovery.
Food Tech / Health & Wellness
AKA Digital helped Alchemy Food Tech establish their Alchemy Fibre brand in Singapore through a multi-phase social and influencer campaign — creating viral content moments with SGAG and celebrity partnerships that drove mass brand awareness among health-conscious adults.
Travel & Tourism
AKA Digital designed and executed a travel influencer campaign for EU Holidays — leveraging aspirational lifestyle content across Instagram and YouTube to drive tour package bookings among Singapore's premium travel segment.
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