MarTech Insights for
Southeast Asia

AI is transforming paid advertising from manual campaign management into autonomous, data-driven optimization powered by intelligent agents. Discover how marketers can leverage AI to improve campaign performance, reduce operational effort, and achieve smarter, more scalable growth.

In today's digital marketplace, B2B businesses must adapt quickly to stay competitive. B2B eCommerce advisory transforms operations by addressing complex pricing, large order volumes, and extended sales cycles.

Marketing technology has become critical for businesses optimising their marketing efforts. But choosing the right tools — and using them correctly — requires expertise most in-house teams don't have.

Product analytics provides the insights needed to make data-driven decisions that enhance user experience and increase retention. Choosing the right tools — and using them correctly — makes all the difference.

Advanced marketing technology tools help companies streamline marketing, gain customer insights, and deliver personalised experiences at scale. Here's how to choose and implement them effectively.

Customer satisfaction is no longer just a service metric — it is a marketing outcome driven by technology. Here's how leading brands across Southeast Asia use MarTech to build loyalty at scale.

The era of blanket push notifications is over. Here's how enterprise mobile marketing has evolved from intrusive broadcast to intelligent, personalised engagement — and what that means for your brand.

Customer acquisition costs 5–7x more than retention. Here are seven proven strategies for building loyalty programmes powered by data — deployed by leading brands across Southeast Asia.

Email remains the highest-ROI channel for mobile app retention when executed with behavioural triggers. Here are the 7 lifecycle campaigns every app team should have running.

Your email content is only as valuable as your ability to reach the inbox. Here's what sender reputation is, why it matters, and how to protect it — particularly in Southeast Asian markets.

A CRM specialist does more than manage contacts. Here's how expert CRM professionals use customer data, automation, and analytics to drive measurable revenue growth across Southeast Asian businesses.

Zalora is Southeast Asia's leading fashion platform. Here's how the brand uses product analytics to optimise discovery, conversion, and retention across millions of shoppers in 8 markets.

Great product managers make decisions with data, not instinct alone. Here's the complete framework for using product analytics to build better products, improve retention, and drive growth.

Google AI Overviews, ChatGPT Search, and Perplexity AI are changing how buyers discover brands. GEO is the new discipline that gets you cited — not just ranked.

Most brands have a CRM. Far fewer have a CDP — and many confuse the two. Here's the definitive guide to understanding the difference and deciding what your stack actually needs.

Third-party cookies are dead. Brands that own their own customer data will win the next decade. Here's the 5-step playbook AKA Digital uses with enterprise clients across Southeast Asia.

Ticketmaster sells hundreds of millions of tickets annually across dozens of markets. Here's how they use product analytics to reduce friction and improve conversion in one of the world's highest-stakes purchase funnels.

Digital out-of-home advertising has gone programmatic — and Southeast Asia is one of the fastest-growing markets. Here's everything enterprise marketers need to know.

Vietnam has one of Southeast Asia's most active KOL ecosystems — but most brands measure the wrong things. Here's how to run influencer campaigns that actually impact revenue.

Shake Shack has built one of the most successful restaurant mobile apps in the world. Here's how they use product analytics to improve the digital ordering experience and drive customer loyalty.

With 10,000+ MarTech solutions globally, building the right stack for a Southeast Asian enterprise is harder than ever. Here's AKA Digital's framework for a stack that delivers.

Mobile gaming success is determined by player retention and monetisation — metrics that require precise behavioural analytics. Here's how Blue Wizard Digital uses Mixpanel to optimise both.

In financial services, conversion optimisation is mission-critical. Here's how Check City uses Mixpanel to understand customer behaviour and reduce drop-off in high-stakes application funnels.

Sports media is a battle for fan attention across dozens of digital touchpoints. Here's how USA Today Sports uses product analytics to understand audience behaviour and drive deeper engagement.

KKday is Asia's leading travel experiences platform. Here's how they use product analytics to optimise discovery, booking conversion, and traveller retention across 100+ destinations.

CakeResume is Asia's fastest-growing resume and job platform. Here's how they use product analytics to improve job seeker activation, engagement, and platform retention across key Asian markets.

Lemonade is the world's most data-driven insurance company. Here's how they use product analytics to deliver instant policies, fast claims, and a digital-first customer experience that traditional insurers cannot match.

Uber operates in 70+ countries across billions of trips. Here's how product intelligence and behavioural analytics power decision-making at one of the world's most data-driven technology companies.

AKA Digital's flagship annual summit returns in 2026. This year's theme: the Agentic AI ecosystem and how autonomous AI agents are transforming marketing operations across Southeast Asia.

AKA Digital hosted Vietnam's premier annual MarTech event — From Data Chaos to Performance Delivery. Leading brands discuss AI, automation, and zero-party data.

120 C-level executives gathered in Hanoi to explore AI-driven marketing, first-party data strategies, and the future of customer engagement across Southeast Asia.

Exclusive breakout sessions with Mixpanel, mParticle, Netcore, and OneSignal — hands-on demos and architecture sessions for enterprise teams.

Hundreds of marketing leaders joined AKA Digital for a deep dive into personalisation at scale, CDP architecture, and the evolving MarTech landscape.

Product, Data, and Marketing leaders debated the role of real-time insights in growth — and when to choose Mixpanel over Google Analytics.

In collaboration with mParticle — an intensive workshop for heads of technology and marketing exploring Customer Data Platform architecture.

A landmark industry gathering showcasing the latest innovations in marketing automation, analytics, and customer data platforms in Vietnam.

AKA Digital's campaign for FE Credit earned Silver at the MMA Smarties Awards — Southeast Asia's premier mobile marketing recognition.