B2B Technology · Singapore · Malaysia · Vietnam · Thailand · Philippines · 2023

Dynabook (Toshiba): Regional B2B Lead Generation Across Southeast Asia

Targeting business decision-makers across five Southeast Asian markets through programmatic media, landing page optimisation, retargeting, and new product launch campaigns.

Singapore Malaysia Vietnam Thailand Philippines

+35% Qualified Sales Leads

+24% Ad Recall

5 SEA Markets

Services: Performance Marketing Programmatic Advertising Lead Generation Landing Page Optimisation Retargeting

+35% Qualified Sales Leads Across 5 SEA markets

+20% Click-Through Rate vs. benchmark

+28% Landing Page Visits Product pages

+24% Ad Recall Brand lift study

5 Markets One unified strategy

High Intent Audience Reach IT managers · Procurement · C-suite

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The Business Challenge

Dynabook needed a unified regional marketing strategy to drive qualified B2B demand across Southeast Asia while supporting multiple product launches.

radio_button_checked Fragmented media buying across five Southeast Asian markets with no consistent strategy
radio_button_checked Lack of a unified regional audience profile to reach the right decision-makers
radio_button_checked Difficulty engaging IT managers, procurement leaders and C-suite executives at scale
radio_button_checked Low landing page traffic and weak lead form conversion rates
radio_button_checked Coordinating multiple product launches — including the Dynabook Portégé X40-K — across different markets simultaneously

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Our Solution

AKA Digital developed a regional performance marketing framework designed to drive qualified business leads while maintaining market-specific relevance.

check_circle Unified programmatic media strategy across Singapore, Malaysia, Vietnam, Thailand and the Philippines
check_circle AI-powered audience targeting focused on IT decision-makers, procurement teams and senior business leaders
check_circle Dynamic Creative Optimisation (DCO) with localised messaging by market and audience segment
check_circle Multi-stage retargeting campaigns to re-engage visitors who did not convert on first touch
check_circle Landing page optimisation to improve lead form completion and qualified lead volume
check_circle Coordinated regional launch campaigns for the Dynabook Portégé X40-K across 5 markets
check_circle Multi-format display, video and native advertising tailored to business audiences

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Key Outcome

By consolidating media planning, audience strategy, creative execution and performance optimisation under a single regional framework, Dynabook achieved stronger lead generation performance, improved brand recall and more efficient market expansion across Southeast Asia. All five markets — Singapore, Malaysia, Vietnam, Thailand, and the Philippines — were managed under one unified strategy, eliminating fragmentation and delivering consistent, measurable results.

AKA Digital Solutions Deployed

Performance Marketing Programmatic B2B Regional DV360 Lead Generation Southeast Asia Technology

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