Travel & Tourism · Singapore · 2023
EU Holidays Travel: Inspiring Travel Dreams: EU Holidays KOL Campaign
AKA Digital designed and executed a travel influencer campaign for EU Holidays — leveraging aspirational lifestyle content across Instagram and YouTube to drive tour package bookings among Singapore's premium travel segment.
The Challenge
Post-COVID travel demand in Singapore rebounded sharply — but EU Holidays needed to cut through a crowded influencer landscape where every travel brand was claiming the same aspirational content space. Their European tour packages needed differentiated storytelling that converted social discovery into actual bookings.
Our Approach
AKA Digital curated a selective roster of Singapore-based travel, lifestyle, and family content creators whose audiences aligned with EU Holidays' core buyer profiles: professionals aged 30–50 planning premium European holidays. Campaign content was built around specific tour itineraries with direct call-to-actions to booking landing pages.
The Outcome
EU Holidays recorded their strongest digital-attributed booking quarter, with influencer content driving significant traffic to tour package landing pages and a measurable uplift in qualified enquiry calls.
Technologies Used
AKA Digital Solutions Deployed
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