Finance / Events · Singapore · 2026
Financial Magnates Summit: Programmatic DOOH in Singapore's CBD
AKA Digital executed a precision Digital Out-of-Home (DOOH) campaign for the Financial Magnates Summit — deploying premium screen formats across Singapore's central business district to reach finance professionals, institutional traders, and high-net-worth investors ahead of the flagship event.
The Challenge
The Financial Magnates Summit needed to build concentrated awareness among Singapore's finance and trading community ahead of their flagship conference. Reaching institutional traders, fund managers, and HNW investors required premium physical media placements in Singapore's financial district — not digital display or social — but contextually placed, high-impact outdoor screens in the environments where this audience works and moves.
Our Approach
AKA Digital deployed a programmatic DOOH strategy across three premium screen formats in Singapore's financial district — targeting in-building office screens to capture professionals during commute hours, plus high-reach outdoor billboards for broader brand visibility. The campaign was managed through a programmatic DOOH buying platform that optimised screen-time allocation, dayparting, and delivery pacing to maximise audience exposure within the 17-day flight window.
The Outcome
The campaign achieved full delivery against all contracted impression guarantees — demonstrating that programmatic DOOH is a highly efficient and measurable channel for event-driven financial services marketing in Singapore. The campaign established a repeatable DOOH framework for future conference and launch activations in the APAC market.
Technologies Used
AKA Digital Solutions Deployed
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