Luxury Automotive · Singapore · 2018
Ferrari Singapore (Ital Auto): Driving Showroom Traffic Through Precision Facebook & Geo-Targeting
AKA Digital helped Ferrari Singapore (Ital Auto Pte Ltd) reach ultra-high-net-worth prospects through a precision Facebook advertising and mobile geo-targeting campaign — delivering 152% of the traffic KPI at 25% cost savings against a competitive benchmark.
The Challenge
Ferrari Singapore needed a digital strategy to drive qualified traffic to their Ferrari Pre-Owned and Approved programmes among a genuinely ultra-high-net-worth audience in Singapore — without diluting brand prestige through mass-market digital advertising. The challenge was reaching a high net worth audience aged 28–60 at premium touchpoints rather than broad consumer channels.
Our Approach
AKA Digital designed a dual-channel campaign combining Facebook advertising with mobile geo-targeting. Facebook campaigns ran weekly creative rotations featuring Ferrari models (458 Speciale, 458 Italia, California T, F12 Berlinetta) with daily spend capping to maintain consistent audience reach throughout the 35-day flight. Mobile geo-targeting was activated on weekends within a 500m–2km radius of Singapore's 38 Good Class Bungalow areas and 25 luxury car showrooms — reaching prospects during their highest-intent moments near competitor dealerships.
The Outcome
The campaign over-delivered on its traffic KPI by 152%, driving increased visits to Ferrari Singapore's website while achieving cost efficiency, below the projected benchmark. Facebook, as the main channel, delivered a 1.5× higher CTR, significantly above the luxury automotive industry average, and generated overall enquiries for test drives.
Technologies Used
AKA Digital Solutions Deployed
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