Aviation / Travel · Vietnam · 2023
Vietjet Air: Leverage Zero & First-Party Data to Grow at Scale
AKA Digital helped Vietjet Air unlock the full value of their customer data — building a first-party data strategy that reduced dependency on third-party cookies while dramatically improving campaign performance.
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The Challenge
With the deprecation of third-party cookies looming, Vietjet Air needed to future-proof their digital marketing by building a robust zero and first-party data infrastructure. They had rich transactional data but no unified way to activate it across channels.
Our Approach
AKA Digital deployed a customer data platform (CDP) strategy using Netcore to unify passenger data across booking systems, loyalty programmes, and digital touchpoints. We then built zero-party data collection mechanisms — preference centres, post-flight surveys, and loyalty tier incentives — to enrich profiles without relying on third-party tracking.
The Outcome
Vietjet Air now operates a fully owned customer data ecosystem that personalises experiences across email, push, retargeting, and in-app — with a 400% revenue lift attributed to AMS-powered email automation and personalised engagement at scale.
Technologies Used
AKA Digital Solutions Deployed
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