Martech Summit 2024: Personalisation at Scale — Lessons from Vietnam's Top Brands
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Martech Summit 2024: Personalisation at Scale — Lessons from Vietnam's Top Brands

A look back at the 2024 Martech Summit — where hundreds of marketing leaders gathered to hear how Vietnam's most ambitious brands are executing personalisation across millions of customer touchpoints.

January 1, 2024 · AKA Digital Team

The 2024 Martech Summit brought together hundreds of digital marketing leaders from Vietnam's leading enterprises — financial services, aviation, e-commerce, and retail — for a day of candid conversation and applied learning.

Key Takeaways

  • check_circle Personalisation at scale requires both the right technology and the right data governance
  • check_circle Customer journey mapping is the foundation of every successful automation programme
  • check_circle Vietnam brands are leapfrogging legacy systems — building modern stacks from scratch
  • check_circle Platform integration is as important as platform selection

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Photos from the Event

Martech Summit 2024: Personalisation at Scale — Lessons from Vietnam's Top Brands — photo 1
Martech Summit 2024: Personalisation at Scale — Lessons from Vietnam's Top Brands — photo 2
Martech Summit 2024: Personalisation at Scale — Lessons from Vietnam's Top Brands — photo 3

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