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Learn industry best practices
The Evolution of Online Display Advertising - IAB
An IAB video to explain the evolution of display trading in 2012. The display ecosystem has developed from direct buying and selling into an increasingly complex environment with data now powering real time bidding and selling.
Understanding Programmatic Digital Advertising - IAB Digital Simplified
Learn about how Programmatic is impacting digital advertising, what Real-Time-Bidding (RTB) is, and how publishers and marketers are capitalizing on this explosive new form of buying and selling media.
How an Ad is Served with Real Time Bidding (RTB)- IAB - Interactive Advertising Bureau
Learn the back-end process of how a targeted ad is served to you from your computer, through the multifaceted pipeline of the digital advertising ecosystem.
How online behavioural advertising works - IAB
A short guide and simple guide to online behavioural advertising.system.
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