Co-organized by AKA Digital and CIO Vietnam, focuses on AI-driven customer experience (CX), and showcases cutting-edge AI technologies transforming marketing, product, and data realms.
Exclusive to C-Level executives and department directors. Explore innovative strategies for enhancing CX through advanced AI solutions at this premier event.
ORGANIZERS
Supporting partners
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01
13:30
Welcome, networking, checkin
Customers who join the PM session only need to check-in with Organizer
Invitation required
03
14:10
Vietnam Customer Experience Excellence research and value creation with AI
Nguyen Tuan Hong Phuc - Head of Customer & Operation Consulting, KPMG Vietnam
In this session, KPMG will introduce about the Customer Experience research result and customer experience insights of Banking, and Coffeeshops in Vietnam. We will also give approach insights to leverage AI to create value from leading organizations.
05
14:55
Maximizing Customer Lifetime Value with AI-Powered Strategies
Marc-Antoine Hager - General Manager, South East Asia, CleverTap
Engage your customers with AI-powered recommendations and emotionally intelligent content, everytime, on the right channel to create an everlasting 1:1 relationship.
07
15:45
Tea-break
Enjoy drinks, foods and networking
Don't hesitate to connect with representatives from various brands and vendors at the summit. Take a break and recharge for the next engaging sessions.
09
16:00
Unlocking insights about your users by Data and AI
Rafael Loh Yi Song - Head of Solutions Engineering, APAC, Mixpanel
Using data to define power users, understand when users are ready to convert and what got users to convert
11
17:00
Panel discussion 2: AI Empowerment: Profits through Smart Analytics & Loyalty
Panelist: Juan Mendoza (The Martech Weekly), Rafael Loh (Mixpanel), Gary Lai (Talon.One), Huan Tran (Son Kim Group), Brands
Utilizing AI for product analytics, we uncover power users, predict conversion readiness, and analyze conversion drivers. In this competitive market, our presentation explores AI-driven strategies to optimize promotions and foster customer loyalty, elevating profitability.
02
14:00
Opening: Best-of-breed Martech Ecosystem (version 2024)
Nguyen Ha Duc Minh - Founder & Senior Advisor, LAVA Digital Group
Update Data Solution Ecosystem 2024
04
14:30
AI-Powered Driving Real-Time Personalization
Baljin Singh - Sales Director APAC, mParticle
Unlock the potential of AI with mParticle CDP as we delve into 'AI-Powered Driving Real-Time Personalization,' exploring how cutting-edge technology revolutionizes customer engagement by delivering tailored experiences in real-time.
06
15:20
Panel discussion: How to apply AI for Customer Engagement & Personalization
Panelists: Phuc Nguyen (KPMG), Alfred Choy (mParticle), Marc-Antoine (CleverTap), Chinh Dinh (Former CIO ACFC), Brands
Gain valuable insights into leveraging AI technologies to enhance customer interactions and deliver personalized experiences that drive engagement and loyalty.
08
16:20
The Third Wave of Marketing Technology
Juan Mendoza - CEO - The Martech Weekly
Martech has experienced two significant booms, one during the 1990s and another in the early 2010s. However, since then, new technologies have stagnated, until now. Join The Martech Weekly CEO, Juan Mendoza, to explore what he refers to as the 'third wave' of marketing technology. Discover how the pressure of a more private web, the promise of Generative AI, and progress towards a more composable and flexible marketing technology stack will drive the next decade of Martech transformation in brands and the broader industry
10
16:45
Loyalty expert shares about best practices in Loyalty
Gary Lai - Commercial Account Manager - Talon.One
Key Takeaways
- Maximizing Promotions: Learn how to leverage promotions to boost your profit margins.
- Data-Driven Strategies: Harness the power of data analytics for successful campaigns.
- Real-World Success Stories: Explore how leading companies have optimized promotions.
12
17:00
Drinking & Networking
Join us for a cocktail and networking session to expand your connections while enjoying delicious food and drinks!
Enjoy!!!!
Look back Data Solution Summit 2023
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