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​ORGANIZER

Martech Summit 2025:

From Data Chaos to Performance Delivery

Maximize performance. Stay in compliance.

As data continues to grow exponentially, Marketing, Data, Growth, and Product teams are navigating a complex “data maze” — fragmented, disconnected, and often lacking actionable value.

Through Martech Summit 2025, we aim to offer a comprehensive view of how businesses can transform data chaos into performance gains — while staying compliant with new regulations, especially as Vietnam's Digital Data Law 60/2024/QH15 comes into effect on July 1, 2025.

You’ll hear real stories from companies implementing Martech solutions — tackling complex data challenges, finding the right-fit tools, and driving growth under increasing legal and operational pressure.

DIAMOND SPONSORS

GOLDEN SPONSORS

SILVER SPONSORS

SUPPORTING PARTNER

MEDIA SPONSORS

Confirmed Speakers

speakers
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Agenda

01

13:00

Opening Remarks

Long Nguyen
CEO - AKA Digital​​

02

13:10

The Global Martech Outlook in 2025

Keanu Taylor
Global Head of Research - The Martech Weekly

03

13:30

Personalization at Scale: Engaging the Modern Digital Consumer

Mai Vo
Country Manager - CleverTap

04

13:50

Unified Data, Unified View: CDP as the Engine for Performance

Ankush Agarwal
Director of Sales - Lemnisk CDP

05

14:10

MSB's Case Study
Banking on Data: MSB’s Journey to Customer-Centric Growth

Mr. Binh Nguyen
CDP Product Owner - MSB

06

14:25

Panel Discussion 1: (in English)
Solving real business problems with Customer Data solutions

Panelists:
- Tung Vo
VTVCab

- Ninh Tran
Director Marketing Communications - TNex

- Mai Vo
Country Manager - CleverTap

- Ankush Agarwal
Director of Sales - Lemnisk CDP

Moderator: 
- Vu Nguyen
Digital & Technology Director - Heineken Vietnam

07

15:05

Tea Break

​Enjoy drinks, foods and networking

08

15:30

Making Data Work: Turning Insights into Measurable Value

Thuong Nguyen - PhD in Machine Learning

09

15:45

Every Click Counts: Measuring Impact across the Customer Lifecycle

Aya Matsumoto
Japan Business Lead & Head of Partnerships, APAC - Mixpanel

Mia Trinh
Head of Business Development - AppsFlyer

10

16:15

Performance Starts with Platform: Why Martech Without Data Is Just Noise

Luat Nguyen
Co-founder & CTO - Litehouse

11

16:30

Panel Discussion 2: (in Vietnamese)
Maximizing performance in compliance: from insights to reality

Panelists:
- Hai Hoang
Head of Business and User Growth - FPT Play

- Hoang Ha
Founder & CEO - Data Protectify

- Phuong Dao (Ms)
CEO - SieuViet Group

- KC Nguyen
Head of Customer Success - AppsFlyer

Moderator: 
- Long Nguyen
CEO - AKA Digital

12

17:10

Ending

All Speaker, Panelist Photo shooting

13

17:20

Cocktails Networking

Join us for a cocktail and networking session to expand your connections while enjoying delicious food and drinks!

Agenda

Look back Data Solution Summit 2024

Thông tin liên hệ

Tìm hiểu thêm về sự kiện và các giải pháp công nghệ. Liên hệ chúng tôi ngay!

Phuong PHAM (Ms.)
​📫 phuong.pham@akadigital.net

My PHAN (Ms.)
​📫 my.phan@akadigital.vn

© 2016 - AkaDigital.

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