Martech Summit 2025:
From Data Chaos to Performance Delivery
Maximize performance. Stay in compliance.
As data continues to grow exponentially, Marketing, Data, Growth, and Product teams are navigating a complex “data maze” — fragmented, disconnected, and often lacking actionable value.
Through Martech Summit 2025, we aim to offer a comprehensive view of how businesses can transform data chaos into performance gains — while staying compliant with new regulations, especially as Vietnam's Digital Data Law 60/2024/QH15 comes into effect on July 1, 2025.
You’ll hear real stories from companies implementing Martech solutions — tackling complex data challenges, finding the right-fit tools, and driving growth under increasing legal and operational pressure.
Confirmed Speakers


Agenda
01
13:00
Opening Remarks
Long Nguyen
CEO - AKA Digital
02
13:10
The Global Martech Outlook in 2025
Keanu Taylor
Global Head of Research - The Martech Weekly
03
13:30
Personalization at Scale: Engaging the Modern Digital Consumer
Mai Vo
Country Manager - CleverTap
04
13:50
Unified Data, Unified View: CDP as the Engine for Performance
Ankush Agarwal
Director of Sales - Lemnisk CDP
05
14:10
MSB's Case Study
Banking on Data: MSB’s Journey to Customer-Centric Growth
Mr. Binh Nguyen
CDP Product Owner - MSB
06
14:25
Panel Discussion 1: (in English)
Solving real business problems with Customer Data solutions
Panelists:
- Tung Vo
VTVCab
- Ninh Tran
Director Marketing Communications - TNex
- Mai Vo
Country Manager - CleverTap
- Ankush Agarwal
Director of Sales - Lemnisk CDP
Moderator:
- Vu Nguyen
Digital & Technology Director - Heineken Vietnam
07
15:05
Tea Break
Enjoy drinks, foods and networking
08
15:30
Making Data Work: Turning Insights into Measurable Value
Thuong Nguyen - PhD in Machine Learning
09
15:45
Every Click Counts: Measuring Impact across the Customer Lifecycle
Aya Matsumoto
Japan Business Lead & Head of Partnerships, APAC - Mixpanel
Mia Trinh
Head of Business Development - AppsFlyer
10
16:15
Performance Starts with Platform: Why Martech Without Data Is Just Noise
Luat Nguyen
Co-founder & CTO - Litehouse
11
16:30
Panel Discussion 2: (in Vietnamese)
Maximizing performance in compliance: from insights to reality
Panelists:
- Hai Hoang
Head of Business and User Growth - FPT Play
- Hoang Ha
Founder & CEO - Data Protectify
- Phuong Dao (Ms)
CEO - SieuViet Group
- KC Nguyen
Head of Customer Success - AppsFlyer
Moderator:
- Long Nguyen
CEO - AKA Digital
12
17:10
Ending
All Speaker, Panelist Photo shooting
13
17:20
Cocktails Networking
Join us for a cocktail and networking session to expand your connections while enjoying delicious food and drinks!
Look back Data Solution Summit 2024
Thông tin liên hệ
Tìm hiểu thêm về sự kiện và các giải pháp công nghệ. Liên hệ chúng tôi ngay!
Phuong PHAM (Ms.)
📫 phuong.pham@akadigital.net
My PHAN (Ms.)
📫 my.phan@akadigital.vn